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What is Cathy's Express?Benefits of Cathy's ExpressHow Does it Work?Getting StartedPromoting Your Online StoreOrder Transaction ProceduresUsing PayPalFAQs |
What is Cathy's Express? Cathy's Express is E-commerce made Easy! Online shopping and internet browsing are at an all time high. With the World Wide Web going global and growing exponentially every day, Web sites have become the leading source for product placement and purchasing. Now - more than ever - it's vital to have an online presence in order to reach your company's full potential. By escalating your brand recognition online, you easily have the advantage to increase customer traffic and amplify market revenue. Here, at Cathy's Concepts, we're excited to help you get there; because when you succeed, we succeed, which is why we're delighted to offer our affiliated Cathy's Express Program for your ease and convenience. Cathy's Express is our exciting and innovative e-commerce solution for you. Working in complete conjunction with our skilled, well versed staff, our associate program partners you directly with an experienced and dependable crew, as well as a comprehensive, high quality, low cost product line. Even if you don't have a Web site now, you'll be able to start selling immediately without the high costs or risks associated with maintaining inventory. We'll gladly do the work, while you'll gladly reap the rewards. When you sign up with Cathy's Express, you'll receive your own personalized Web site! Made complete with your very own logo, business name, information, design choice and color scheme, your affiliate site will be exclusive to you, but run by us. Not only do we handle all of the site maintenance, inventory management, and product shipping, but we also back our standards with a wholehearted guarantee of professional, personal service, making Cathy's Express your safe, affordable and effective e-commerce solution. In business for over 20 years with an online presence exceeding the last decade, Cathy's Concepts has the experience and expertise necessary to help you get a uniquely branded site up and running in a matter of minutes. Whether you have a traditional store location and want to add a Web site to your sale's revenues, want to enhance your current Web site with the most up-to-date information from Cathy's Concepts OR if you're simply interested in selling wedding accessories and personalized gifts, Cathy's Express is designed to fit your unique needs. Benefits of Cathy's Express Access a Full Warehouse without the Risk or Overhead Because we take care of the warehousing, personalizing, packaging, and shipping your orders, your company will not only save money, but you will also have a greater abundance of time to more readily disperse your man power. Visitors to your online store will have instant access to our entire product line - it's like having a fully stocked warehouse always available, with no risk of overhead or man power. We'll Take Care of your Orders: Processing and Drop-Shipping When someone places an order on your site, you'll be notified via e-mail that you have orders waiting for approval. Simply by clicking the link provided in the e-mail message, you'll access your secure transaction management system to obtain the billing information provided by the customer while making their purchase. Then, you'll easily be able to process their credit card payment and approve the order with the click of the mouse! And violà, you're job is done! Once you've received payment and the order is approved, it will be automatically sent to our fulfillment system and we'll personalize it (if necessary), package it and ship it out. All you have to do is process the payment from the customer and pay Cathy's Concepts the reduced wholesale rate for the product (should we say this in a different way). It's Really That Easy! Yes. All product updates, price changes and shipping issues and returns will be handled and automatically by us. When we make a change to our site, your site will automatically be updated; giving you a leg up against the competition. We're responsible to keep the inventory, information and up-to-date and our warehouse fully stocked. Your only duty is to promote and market your Cathy's Express site! (Please feel free to view "Promoting Your Cathy's Express Store" found below for more information.) How Does it Work? Leave the Labor to Us! For you, it's simple. When you sign up, you'll fill out a form with some basic information we'll use to build your personalized site. This will include information like store name, store logo, background information, etc. After you select your preferred payment options, sit back, relax and watch as we program, create and launch your elite, online store. Personalizing Your Site We have six separate design templates available from which you can choose your favorite. After you've selected your template, you can further personalize your site by:
Getting Started How Do I Get Started? By signing up today, you'll be able to get started offering the latest Cathy's Concepts products to the widest possible audience. Visitors to your site will be able to:
Orders are paid for using a credit card. In fact, you could give your customers access to your online store by setting up a computer kiosk inside your retail store to complement your inventory - essentially making it possible to carry every product we offer without carrying the overhead! It's a win / win because we take care of the warehousing, personalizing, packaging, and shipping of products, saving you a great deal of money. For your very own customized Cathy's Express Web site, the cost is minimal. For a one time set up fee of $200 and a monthly $20 hosting fee, billed quarterly, you'll have unlimited access to your very own Web site. Enroll Online Getting started has never been easier than with our online enrollment. Merely complete our easy sign-up form and be on your way to having your very own e-commerce enabled web site. Once you submit the form, a Cathy's Concepts Account Representative will contact you by telephone to complete your enrollment. Questions? Comments? For more information about the Cathy's Express Program, please contact us at info@cathysconcepts.com. Promoting Your Online Store For a successful Cathy's Express Website, you'll need an advertising plan and budget much like the advertising plan and budget you create for your brick-and-mortar store. For some of you, a presence in cyber space will be a new, exciting adventure. Promoting a Web site may be a new experience for you. The number one question you'll need to ask yourself is, "What are my sales goals with my new Cathy's Express e-commerce site?" Promoting Cathy's Express Include your Cathy's Express web address on all of your current advertising.
Order Transaction Procedures When a customer places an order on your Cathy's Express site, it is held in a transaction file. Below are the instructions for obtaining and approving your orders located in your transaction file.
Using PayPal
FAQs How much does a Cathy's Express web site cost? The initial set-up fee is $200, followed by a monthly $20 hosting fee, billed quarterly. How will I get my orders? When someone places an order on your site, you'll be notified via e-mail that you have orders waiting for approval. You'll access your secure transaction management system by clicking the link in your e-mail, access the billing information the customer provided with their order, and process the payment. Then you'll approve the order with the click of the mouse. Once you have approved the order, we'll import into our fulfillment system and drop ship it for you directly to the customer. How can I personalize my site? When you complete your Personalization Package, you'll have options to specify your site design, color scheme and layout, as well as upload your logo, write specific copy about your store and more. Do I need to know HTML to personalize my site? Not at all! The system has been created to make it simple for you to specify your personalization preferences and submit your copy to us. Once we know your preferences, we'll build the site for you. Can I add other manufacturers' products to my site? Unfortunately, at this time, only Cathy's Concepts products will be available for sale on your Express Web site. What will my domain name be? In most cases, your domain name will be your store name followed by the Cathy's Express domain and will look like this: http://yourstore.cathysexpress.com What kind of payment will be accepted? You can have customers pay by credit card, PayPal, or even in your physical store location if you choose to offer that service. Since you will be processing payments, you can control the payment methods you want to accept. What kind of security does Cathy's Express offer? We use industry-standard SSL encryption to transmit credit card information securely both on the way from the shopper to our computers, and again from our computers to you, the merchant. Do I need any special software to use Cathy's Express? Nope. You already have everything you need, as long as you have a computer with a web browser and an internet connection. There are no extra plug-ins or downloads needed! Returns & Exchanges Cathy's Concepts will accept returns on all non-personalized items placed through a Cathy's Express Retailer for up to 30 days from shipment. Due to the processing and, personalized items and undergarments are not eligible for returns. The consumer or the retailer will be responsible for any shipping costs to send the item back to us. Cathy's Concepts will not absorb any shipping charges on return items. The bride will be required to ship the merchandise back to our location at 6900 E. 30th Street, Indianapolis, IN 46219. We will process the return and send your store a notification of the return via fax confirmation or via e-mail. Your store will then need to credit her charge card account accordingly. For damaged items, Cathy's Express will replace personalized items with exact same item with the exact same personalization. If damaged, personalized items will only be replaced within 48 hours of receipt of goods. How should I go about promoting my Cathy's Express store? We highly recommend that you see the section, Promoting Your Cathy's Express Store for information and tips about expanding the reach of your store. What if I receive an email but there are no orders in my Pending file? You must approve or deny an order within seven business days or it will automatically expire. If your email is more than 7 days old, chances are the order has expired. Do you ship internationally? We ship to all 50 states, Canada, Puerto Rico, and the US Virgin Islands. Should I collect sales tax? You should be taxing the customer according to the tax laws of your state. How do I process an order? For detailed order processing instructions, please see Processing Orders How do I collect payment using PayPal? For detailed information on using PayPal, please see Using PayPal Can Google Analytics be added to the site? Unfortunately, the site does not have back door capabilities at this time, but you can still optimize your site for SEO (Search Engine Optimization) and organic ranking through the words chosen as your customized text. We also have an onsite staff equipped to produce content and product descriptions for SEO and organic ranking, making it even easier on you! Does the site have a Links/Resources Page? We do not currently have a special Links/Resources Page; however we are capable of placing a few links on the Home and About Us Pages. |
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